Famous Grouse unveils new global advertising campaign
01 December, 2020
The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.
Australia: Stoli appoints new distributor
13 March, 2012
Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.
Diageo appoints new Guinness boss
03 February, 2011
Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
